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The FBI Hostage Negotiator’s Persuasion Tips
Inside a white clapboard house are two innocent human beings and a desperate man with means, motive, and opportunity to make it all end poorly. This is what you see on your laptop screen. Persuasive...
View ArticleHow a Wharton Professor Doubled Student Engagement With Hyper-Subtle...
Previously, I blogged about the importance of measures, statistics, and analytics in gamfiication. Don’t think, though, that statistics is all there is. Maybe it’s not gamification without...
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How Can a Toilet Be More Persuasive?
The Persuasive Toilet If your customers want to help you conserve water, make it easy for them. Many hotel bathrooms have toilets with dual flush valves. One valve triggers a full flush, the other a...
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